DuckDuckGo , a new search engine out there, is seeing quite a surge in popularity since the NSA leaks about internet privacy infringement, and data collection by various sites, one of them being Google. Though Google isn’t really losing anything in terms of traffic or revenue (apart from the fact that some of its share has shifted to bing et all ), DuckDuckGo is sure seeing quite a major boost in traffic and searches through it. You can get an idea from the fact that it got to 1 Million searches in 1445 days of its startup, got to 2 Million in the next 483 days , and … reached 3 Million in just 8 days, according to their tweets !!! Now that figures may look small in terms of other search engines, what’s interesting is the increase in traffic.
So what is it that made this happen? Well as you may have guessed, DuckDuckGo does not do one major thing that Google does, that is collecting user data based on searches and internet usage pattern, and then creating a user profile. This , as their motto says, allows users to “Search anonymously. Find Instantly”
Now, as you can see in the pic, the site allows you to use certain tags to specify your search. Also, if you go to the settings, you can find an easy menu there, all of which can be saved in the cloud for you , secured with a passphrase that you decide. Though I do not know anything about the security or necessity of that, really. The box option gives you some preliminary info related to your search from wikipedia, though complete search comes a tad later. There arent any pages, more results coming as you scroll down.
All in all, it’s a good search engine ( this post is not sponsored, this is my personal opinion) , fast, neat, upholding your privacy needs and simple. It doesn’t try to do anything fancy, and thus gets a good score on usability. It will be interesting to see how the site takes on from here, and what innovations we may see in the search engine, the way it works , and interacts with the user.
Site – DuckDuckGo
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